PlanUp.eu

The effects of climate change are becoming increasingly tangible. If we wish to meet this challenge within Europe and beyond this will require a substantial reduction in carbon emissions. A rapid transition to a carbon-free blend of energy is needed, for which each European member state is developing its own National Energy and Climate Plans (NECPs). Not only is there a need for digital follow-up in regard of this; support and sharing experiences is also necessary. The online platform PlanUp.eu responds to these needs.

Although the content and the target group are rather specific, the theme itself is so broad that there was a great need to approach the assignment from as closely as possible. The approach that we unequivocally agreed upon was based on clear communication, clear data visualisations and well-thought-out user experiences. Together with the client, we thought about how this could be achieved.

Considering that no European economy or society is possible without people, we chose to show people in the images wherever we could. This enabled us to move away from anonymity and impersonal relationships. We also literally incorporated the human aspect into the branding, which can also be seen in the logo, albeit subtly. We also provided the iconography with expressions.