Capacity building for European Capitals of Culture
Designing a community
Capacity building for European Capitals of Culture
The ‘Capacity building for European Capitals of Culture’ project is a service contract for the European Commission. The project is supporting capacity building and peer-learning activities for European Capitals of Culture (ECoCs). It aims to provide selected cities with practical support where skills gaps have been identified, with a robust technical assistance structure, a set of tools, materials, practical and theoretical expertise and knowledge while enhancing networking opportunities for ECoC organising teams.
A need for a strong identity!
The idea was to brand not only a platform, but rather a community. The organisations involved should recognise themselves in the identity. The challenge was to create a branding that at the same time has universal strengths.
An agile branding
The brand identity will be used for a long time. To keep the communication fresh, we developed several style elements that make this possible.
The design applications are broadly applicable
Posters, brochures, announcements, online meetings, lanyards, publications,…
Example of a tote bag
More info: https://capacitybuildingecocs.eu