Capacity building for European Capitals of Culture

Designing a community

Capacity building for European Capitals of Culture

The ‘Capacity building for European Capitals of Culture’ project is a service contract for the European Commission. The project is supporting capacity building and peer-learning activities for European Capitals of Culture (ECoCs). It aims to provide selected cities with practical support where skills gaps have been identified, with a robust technical assistance structure, a set of tools, materials, practical and theoretical expertise and knowledge while enhancing networking opportunities for ECoC organising teams.

A need for a strong identity!

The idea was to brand not only a platform, but rather a community. The organisations involved should recognise themselves in the identity. The challenge was to create a branding that at the same time has universal strengths.

An agile branding

The brand identity will be used for a long time. To keep the communication fresh, we developed several style elements that make this possible.

The design applications are broadly applicable

Posters, brochures, announcements, online meetings, lanyards, publications,…

Example of a tote bag

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