Sure2050
Realising a sustainable public real estate strategy together
Targets for the future
SURE2050 aims to future-proof public real estate in the Flanders region. Time is running out for them to become more sustainable!
This project is an important step towards climate neutrality in which the government can set an example. By offering the right knowledge and tools combined with practical and individual support, SURE2050 is committed to achieving a better and greener patrimony that benefits everyone.
VEB, the client, was looking for a brand identity where the core message is immediately clear.
Icon set
We extended the branding with an icon set that can be used both online and for print.
Communicating clearly also online
First-line communication happened online. A website that breathes and elucidates became the outcome. Lots of colour and space, with room for beautiful and authentic images. We made sure all communication is clear and straightforward.
Print with an online 'feel'
We deliberately kept the jump to printed derivatives small. Everything feels fresh and homogenous that way.
Impact
Meanwhile, 75 public services have joined the Sure2050 trajectory. The ambition is to grow even further and inspire others to be among the top in Europe in terms of implementing climate objectives and optimal management of public real estate.
SURE2050 is an initiative of the Flemish Energy Company (VEB), the Flemish provinces, Fluvius, het Facilitair bedrijf, KampC, DuboLimburg and Factor4.