Clear branding for Heroes
A visual identity that fosters innovation and collaboration
Heroes is a transnational alliance of nine European universities and professional higher education institutions. Together, they are shaping the future of education by focusing on digital transformation, sustainability, and inclusivity. This unique collaboration transcends borders to create opportunities for students, educators, and researchers across Europe.
Challenge
With nine diverse institutions involved, the challenge was to develop a visual identity that everyone could relate to. It also needed to reflect Heroes’ forward-thinking, digital focus.
Approach?
We designed a modern and scalable visual identity aligned with Heroes’ mission and ambitions. From colors and typography to visual accents, every detail was crafted to communicate simplicity, innovation, and accessibility. This creates a strong foundation for impactful communication, now and in the future.
Result?
The result is a cohesive and flexible branding that embodies Heroes’ core values. The identity is showcased in a clear and user-friendly website, accessible infographics, professionally designed publications, and an icon set for consistent communication. It positions Heroes as a visionary alliance, ready to grow and innovate in the years ahead.
Discover how Heroes shapes the future of higher education at heroesuniversity.eu.