Building a stronger brand together
A thorough communication refresh for Brupower
Brupower, a young energy cooperative in Brussels, is committed to a fair and democratic energy transition. They bring local residents together to invest in renewable energy, making them co-owners of the production facilities. A mission with impact, but also with significant communication challenges.
The challenge
How do you make a cooperative like Brupower more appealing and accessible to all Brussels residents? The solution lay in combining a visual refresh with a strategic overhaul of their communication.
Our approach?
During a strategic process, we delved deeper into Brupower’s story:
- Visual update: a new, powerful visual style that radiates both professionalism and accessibility.
- Website overhaul: we restructured the content to clearly showcase their mission and benefits.
- Strengthening communication: together, we determined a tone and approach that better connects with their diverse audience.
Content strategy and brand audit for smarter progress
We began with a thorough audit of their current brand and communication channels. From this, we distilled key areas for improvement and opportunities. These insights were turned into a clear content strategy with strong visuals.
The result?
Brupower is now stronger than ever. With a recognisable look, a clear message, and a strategy that brings them closer to their audience, they are ready to make green energy even more accessible.